Privacy Policy

LookBooker's Privacy Policy

At LookBooker, we take your privacy really seriously. We hope this policy is as clear as possible to make you feel comfortable and at ease. If you have any comments, concerns or questions about this Privacy Policy, please contact us at
Last Updated on September 1th, 2015.

1. Summary

LookBooker ("us", "we", or "LookBooker") is committed to respecting the privacy rights of our customers, visitors, and other users of the LookBooker websites (the "Sites", including,, mobile apps (the "Apps"), and services (collectively, the "Services"). We created this Privacy Policy ("Privacy Policy") to give you confidence as you visit and use the Services, and to demonstrate our commitment to fair information practices and the protection of privacy. This Privacy Policy is applicable to our Sites, Apps, and information obtained by us from any of our marketing affiliates, and not to any other websites that you may be able to access from the Sites or Apps or any website or mobile application of LookBooker’s business partners, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy. Your use of the Services is governed by this Privacy Policy and the LookBooker Terms of Use. By accessing and using LookBooker, you acknowledge that you have read and understand our Privacy Policy. If you have any questions about our privacy policy, please contact us at


2. Traffic Data Collected

We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Sites and Apps; (4) types of web browsers used to access the Sites and Apps; (5) referring source which may have sent you to the Sites and Apps; and (6) other information associated with the interaction of your browser and the Site (collectively "Traffic Data").

3. Personal Information Collected

In order for you to access certain areas of the Site or certain Services where it is important for us to know who you are so that we can best meet your needs, we may require you to provide us with certain information that personally identifies you ("Personal Information"). Personal Information includes the following categories of information: (1) contact data (such as your e-mail address, phone number and LookBooker password) and (2) demographic data (such as your gender, your date of birth and your zip code). If you communicate with us by, for example, e-mail or letter, any information provided in such communication may be collected as Personal Information.

4. Account Information Collected

When you register your account, we collect your name, valid email address,and password of your choice. You may also register your account via connecting through the Facebook application. In order to make a purchase and book an appointment, you will need to provide a verified phone number and submit your credit card or other payment information so that We can process your payment.

5. Information we collect from your use of the Service

We collect information from your use of the services such as:

  • Transaction Information. When you use LookBooker to book an appointment, we collect information about when and where the booking occurred, a description of the booking, payment and billing and information, and information about the devices and payment methods used to complete the orders.
  • Location Information. When our application is open on your mobile device, we periodically receive information about the location of the device.
  • Device Information. We collect device-specific information when you access our Services, including your hardware model, operating system and version, unique device identifiers, mobile network information, and information about the device's interaction with our Services. We may also identify other software running on the device (but will not collect any content from such software) for anti-fraud and malware-prevention purposes.
  • Use Information. We collect information about how you use our Services, including your access times, browser information, and Internet Protocol ("IP") addresses, where applicable.
  • Information Collected by Cookies and Web Beacons. We use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files that are stored on your hard drive or in device memory by a website. Among other things, cookies support the integrity of our registration process, retain your preferences and account settings, and help evaluate and compile aggregated statistics about user activity. We may also collect information using web beacons. Web beacons are electronic images that may be used in our Services or emails. We may use web beacons to deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon.

Other Information You Provide: We also collect voluntarily provided information, which may include reviews, referral codes, other information you wish to provide to the merchant or any other actions performed on the services.

6. Third party data tracking

We may allow third parties to serve advertisements in connection with our Services and to provide analytics services. These third parties may use cookies, web beacons, and other technologies to collect information, such as your IP addresses, identifiers associated with your mobile device or applications on the device, the browsers you use to visit our Services, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by LookBooker and other companies to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your usage. This policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies, and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices. For more information about targeted advertising specifically, or to opt out of having your browser information used for these purposes, please visit

7. Interactive and Installed Tools

We also collect other information, some of which may be Personal Information that you voluntarily provide to us when you choose to use some of the Services’ interactive tools and services ("Interactive Tools"), such as searching for Providers, searching for available appointments with Providers, and completing any pre treatment forms prior to Provider appointments. We also collect information you provide voluntarily in free-form text boxes on the Sites and Apps and through responses to surveys, questionnaires and the like. Some of the free Interactive Tools on our Sites and Apps ask you for Personal Information. You may elect to use certain Services available through the Sites and Apps that require you to download and install software on your computer ("Installed Tools"). The Installed Tools may collect and transmit information from your computer system solely relating to use of the Installed Tools and for the purpose of providing you the relevant Services, for example, by informing LookBooker when a user is logged on and available to receive update or alert notices.

8. Website Analytics

We may use third party website analytics services in connection with the Services, for example, to record mouse clicks, mouse movements, scrolling activity, as well as any text that you type into the Site. These website analytics services do not collect Personal Information that you do not voluntarily enter into the Site. These services do not track your browsing habits across websites which do not use their services. We use the information collected from these services to find usability problems to make the Services easier to use. The recordings will never identify you or your account; they only record anonymous user information.

9. Storage

We store all Traffic Data and review postings indefinitely, even after "deletion", and may archive such information elsewhere. We store all Personal Information until you request that we modify or delete it, in which case we may still retain certain Personal Information for the reasons described in Section 20 below.

10. Information Provided on Behalf of Children

LookBooker does not collect information from children under the age of 13 in accordance with the Children’s Online Privacy Protection Act ("COPPA") as discussed below. If you are a parent or legal guardian of a minor child, you may, in compliance with the Terns of Use use the Services on behalf of such minor child. Any information that you provide us while using the Services on behalf of your minor child will be treated as Personal Information as otherwise provided herein.

11. Children’s Online Privacy Protection Act

COPPA severely restricts what information can be collected from children under the age of 13. For this reason, children under the age of 13 in the United States are prohibited from using the Services. The Services are not directed at children, and LookBooker does not knowingly collect any information from individuals under the age of 13. If we learn that we have received any information from an individual under the age of 13, we will use that information only to respond directly to that child (or a parent or legal guardian) to inform him or her that he or she cannot use the Services and subsequently we will delete that information from our own servers.

12. LookBooker’s Use of Your Information

We primarily use the information we collect to enable End Users to find and book hair and beauty appointments; to provide a community of reviews; and to provide, maintain, and improve our Services.

We may use information we collect to send you news and information about our Services and to communicate with you about products, services, contests, promotions, incentives, and rewards offered by us and select partners. We may use your Personal Information to recommend certain resources or Providers. We may use your contact data to send you information about LookBooker or our products or Services, to contact you when necessary, including to remind you of upcoming or follow-up appointments, and in conjunction with your use of certain Interactive Tools.

We may also use information about you to track and analyze trends and usage in connection with our Services; to process and deliver contest and promotion entries and rewards; to protect our rights or property; to verify your identity; to investigate and prevent fraud or other illegal activities; and for any other purpose disclosed to you in connection with our Services. We may use your demographic data, Traffic Data or preferred provider data to customize and tailor your experience through the Services, in emails and in other communications, displaying content that we think you might be interested in and according to your preferences.

We may, or we may use third-party service providers to, process and store personal information in the United States and other countries. Use of the Services may require LookBooker to use your Personal Information to allow your Providers to refer you to, and make reservations with, other Providers on your behalf. We may also use your anonymized Personal Information to run (or authorize third parties to run) statistical research on individual or aggregate hair and beauty trends. Such research would only use your Personal Information in an anonymous manner that cannot be tied directly back to you.

13. Sharing of Information

We share your information with third-parties and service providers to facilitate appointment bookings and the delivery of services and to improve communication between our users and merchants. This may include sending email or text messages, tracking data, processing payments (including credit card payments, reward points), and providing customer service. We require that our third parties commit to not using such information except as necessary to provide their product or services.

We share certain categories of information we collect from you in the ways described in this Privacy Policy, including as described below:

  • You may choose to authorize LookBooker to share your Personal Information with selected Providers.
  • We may share your contact data, Traffic Data and demographic data you choose to schedule through the Services.
  • In order to customize your advertising interactions, we may share Personal Information with marketing affiliates and other third parties only on an aggregate (i.e., anonymized) basis.
  • We may share your anonymized Personal Information with third parties to enable them to run statistical research on individual or aggregate hair or beauty trends.
  • We share Personal Information and Traffic Data with our business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Services and/or by making certain Interactive Tools available to our users. Those business partners shall be bound to uphold the same standards of security and confidentiality that we have promised to you in this Privacy Policy, and they will only use your contact data and other Personal Information to carry out their specific business obligations to LookBooker and to provide your requested hair and beauty and services.
  • We may share your contact data with our subcontractors to enable them to send you LookBooker promotional materials. These subcontractors will only use your contact data to send you LookBooker promotional materials.
  • We may share certain marketing metrics including, but not limited to, anonymized Personal Information and non-personal Information, with our business partners to help determine the effectiveness of certain advertising campaigns.
  • We may transfer information about you to another company in connection with a merger, sale or acquisition by or of LookBooker. In this event, we will use reasonable efforts to notify you before information about you is transferred and becomes subject to a different privacy policy.
  • All data and statistical information collected by LookBooker will be used and analyzed internally to improve our product.

14. User Choice

You may choose not to provide us with any Personal Information. In such an event, you can still access and use some of the Services; however you will not be able to access and use certain key features of the Services that require your Personal Information.

15. Confidentiality and Security

Your personal information is extremely important to us. Your information resides on a secure server that only selected personnel have access to. Credit card information is encrypted. In addition to our precautions, it is important that you do not share your password with anyone. Although we try our best to protect your information, we cannot completely eliminate security risks associated with Personal Information, you should understand that there is no such thing as complete security, and we do not guarantee that there will be no unintended disclosures of your Personal Information. If we become aware that your Personal Information has been disclosed in a manner not in accordance with this Privacy Policy, we will use reasonable efforts to notify you of the nature and extent of the disclosure (to the extent we know that information) as soon as reasonably possible and as permitted by law.

Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless we believe in good faith that disclosure of your Personal Information or any other information we collect about you is necessary to: (1) comply with a court order or other legal process; (2) protect the rights, property or safety of LookBooker or another party; (3) enforce ourTerms of Use; or (4) respond to claims that any posting or other content violates the rights of third-parties.

16. Public Information

Any information that you may reveal in a review posting or other online discussion or forum is intentionally open to the public and is not in any way private. You should think carefully before disclosing any personally identifiable information in any public forum. What you have written may be seen and/or collected by third parties and may be used by others in ways we are unable to control or predict.

17. Lost or Stolen Information

You must promptly notify us if your contact data is lost, stolen, or used without permission. In such an event, we will remove that contact data from your account and update our records accordingly.

18. Updates and Changes to Privacy Policy

We reserve the right, at any time, to add to, change, update, or modify this Privacy Policy so please review it frequently. If we do, then we will post the amended Privacy Policy on the Site; we may also attempt to notify you in some other way. In all cases, use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

19. Controlling Your Personal Information

As a registered user of the Services, you can modify some of the Personal Information you have included in your profile or change your username by logging in and accessing your account. Upon your request, LookBooker will use commercially reasonable efforts to delete your account and the Personal Information in your profile; however, it may be impossible to remove your account without some residual information being retained by LookBooker. LookBooker has no obligation to delete any data or information you provide on a Pre services personal information following termination of your account or the account of any Provider to whom your Form was submitted through the Services. Registered users who wish to close their account should email:

20. Links to Other Websites

The Site contains links to third party websites to which LookBooker has no affiliation. LookBooker does not share your Personal Information with those websites and is not responsible for their privacy practices. Some websites may have the look and feel of our Site. Please be aware that you may be on a different site and that this Privacy Policy only covers our Site. A link to a non-LookBooker website does not constitute or imply endorsement by LookBooker. Additionally, we cannot guarantee the quality or accuracy of information presented on non-LookBooker websites. Should you decide to visit one of these third party websites, we suggest that you read its privacy policy.

21. Integrating social networking services

One of the special features of the Service is that it allows you to enable or log in to the Services via various social networking services like Facebook, LinkedIn, Google or Twitter (“Social Networking Service(s)”). By directly integrating these services, we make your online experiences richer and more personalized. To take advantage of this feature, we will ask you to log into or grant us permission via the relevant Social Networking Service. When you add a Social Networking Services account to the Service or log into the Service using your Social Networking Services account, we will collect relevant information necessary to enable the Service to access that Social Networking Service and your data contained within that Social Networking Service. As part of such integration, the Social Networking Service will provide us with access to certain information that you have provided to the Social Networking Service, and we will use, store and disclose such information in accordance with this Privacy Policy. However, please remember that the manner in which Social Networking Services use, store and disclose your information is governed by the policies of such third parties, and Company shall have no liability or responsibility for the privacy practices or other actions of any Social Networking Services that may be enabled within the Service.

You may also have the option of posting your Services activities to Social Networking Services when you access content through the Services (for example, you may post to Facebook that you performed an activity on the Service); you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any Social Networking Services you have enabled will be able to view such activity.

22. Contacts

If you have any comments, concerns or questions about this Privacy Policy, please contact us at